Sprout Solutions marked its 10th anniversary on April 8, 2025, by hosting SaaScon PH 2025, the Philippines’ premier SaaS conference, at the Marriott Grand Ballroom in Pasay City. The event gathered over 1,000 founders, executives, technologists, and investors to explore the theme: “SaaS 2.0: Surviving and Thriving in the Age of AI.” As AI becomes a core driver of business growth and efficiency, SaaScon PH aimed to equip attendees with practical insights on adapting to this shift.
[Philippines] – [April 8, 2025] – As Sprout Solutions marks its 10th year as the Philippines’ most trusted and largest B2B SaaS company, it hosts its biggest event of the year, the 3rd annual SaaScon PH, the country’s premier conference for the local Software-as-a-Service (SaaS) industry.
Drawing over 1,000 founders, executives, technologists, and investors, SaaScon PH ’25 spotlights the next frontier of intelligent software under the theme: “SaaS 2.0: Surviving and Thriving in the Age of AI.”
Held at the Marriott Grand Ballroom in Pasay City, SaaScon brings together the nation’s most visionary SaaS builders, enablers and users. The conference delivers a full day of informative presentations, direction-setting panels, and deep-dive breakout tracks focused on the growing imperative for AI-powered transformation in business.
“The AI revolution is unfolding at a pace we’ve never seen before,” said Kislay Chandra, Chief Operating Officer at Sprout Solutions. “SaaScon is where we unpack how to survive and thrive in the age of AI and why it’s now aptly described as the latest industrial revolution”.
Why “SaaS 2.0” Matters in 2025
The 2025 theme addressed a pivotal shift: AI is no longer an optional innovation—it’s a core driver of operational efficiency, competitive advantage, and scalable growth. With emerging technologies rapidly reshaping almost every business function, SaaScon PH ’25 aimed to equip attendees with practical insights to navigate these seismic changes and harness AI’s full potential in their industries.
This year’s event also served as a milestone celebration of Sprout’s 10-year journey from local startup to SaaS market leader, championing digital transformation in the Philippines and across Southeast Asia.
Leadership Perspectives on AI and Growth
SaaScon PH ‘25 opened with a keynote from Patrick Gentry, CEO and Co-Founder of Sprout, emphasizing the impact of agentic AI on the future of SaaS, and its strategic role in supercharging productivity, efficiency, and speed for businesses of all sizes.
Gentry’s opening is followed by a keynote from Anthony Oundjian, Managing Director and Senior Partner at the Boston Consulting Group (BCG), who presents a compelling global, regional, and Philippines outlook on SaaS, AI and technology adoption across multiple industries.
Fireside Discussion with 2 Industry Stalwarts
The morning plenary also featured a fireside chat with Victor Genuino, President & CEO of ePLDT and Lito Villanueva, Chief Innovations & Inclusion Officer and Executive Vice President of RCBC, where they talk about how their industry-leading companies are leveraging this latest wave of computing technology, and their take on how small, medium and large organizations can use it to adapt and thrive in 2025 and beyond.
Government and Industry Dialogue
In a timely session on public-private collaboration, Usec. David Almirol (DICT), Dr. Gonzalo Varela (World Bank), and Frank Vibar (Asian Hospital), was joined by moderator Monchito Ibrahim (ATIN) to explore policies and partnerships for national digital resilience.
Building for an AI-Driven Future
In a powerful closing panel at the morning plenary, industry drivers Unni Pillai (AWS), Dr. Alexander Titov (iDEA), Pushkar Misra (HGS), and Macario Fojas (Seven Seven Global Services) tackled the future of AI-native business models and product strategies.
Tailored Breakout Tracks for Every Growth Stage
Three simultaneous afternoon breakout sessions offered carefully curated content for SaaS users, startup founders, and investors:
Growing Business Talks with Reynaldo Lugtu, Fleire Castro, Eli Harrell, and James Mendoza focused on how SMEs can accelerate productivity, growth and even global competitiveness immediately with practical AI solutions.
Enterprise Exchange, with thought leaders from IBM, Accenture, AWS, Concentrix, Foundever, among others, highlighted how large enterprises are responding to and leading the innovation opportunities brought about by SaaS and AI, and also showcased 5 startups and their solutions that help larger companies quickly scale this innovation.
The Founders and Funders Forum, led by Franco Varona (Foxmont), explored how startup founders are building a new wave of AI-first solutions, and how VC’s are separating hype versus high-return in their investment decisions. The Inner Circle session also pairs 10 promising startups with VCs for potential funding discussions.
SaaScon PH ’25 concluded the whole-day event with an engaging Executive Mixer that brings together attendees, organizers and sponsors for an evening of post-event networking, discussions, and deal-making.
A Milestone Event Powered by Industry Leaders
SaaScon PH 2025 brought together a dynamic coalition of sponsors and partners, reflecting the growing momentum behind SaaS innovation in the Philippines. At the forefront was Mynavi, serving as this year’s Platinum Sponsor, with KMC Solutions as Gold Sponsor—both reinforcing their leadership in shaping the future of work and technology in the region.
The event is further supported by Silver Sponsors: Crayon PH, Hive Health, Twala, Olivia, Britana, Ascend, and Sansan. Their participation enabled the delivery of high-value sessions, hands-on showcases, and meaningful engagement across the SaaS ecosystem.
A broad network of Strategic Partners also played a key role in amplifying the event’s reach and relevance. Representing sectors spanning technology, business, HR, and social development, the group includes: Asia CEO Forum, Xamun AI, JuanTax, Beeline, Philippines HR Group, Plan International Pilipinas, Dasho Content, AFG Partners, British Chamber of Commerce Philippines (BCCP), International HR Institute, VRI Times, People Management Association of the Philippines (PMAP), Events Hub, J&S Events Management Services, VHub Human Resources and Organizational Development Consultancy, Kaya Founders, Wavemaker Partners, Unisol, and Globaltronics.
Together, these organizations highlight the collaborative spirit driving SaaScon PH—positioning the event as a key catalyst in building a future-ready, innovation-led SaaS landscape in the Philippines.
This press release has also been published on VRITIMES
