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Coliving as Infrastructure: Building Communities in the Age of Urban Isolation

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Marketing Vritimes

Coliving isn’t a trend—it’s infrastructure. After relocating to Finland with my family, I’ve continued to live part-time in an 18 sqm unit in the Philippines—immersed not just as a founder of Woke Coliving, but as a full-time community member. And what I’ve seen inside our walls is extraordinary.

We run together. We puzzle together. We laugh, share meals, and sometimes even fall in love. All while the outside world grows more digitally connected—and more emotionally distant.

The real challenge? Scaling this kind of community without losing its soul. And convincing cities to treat coliving not as a novelty, but as essential social infrastructure for the future.

📖 Here’s how we’re building not just rooms, but rhythms of belonging.

#Coliving #UrbanDesign #CommunityBuilding #FutureCities #WokeColiving #RealEstateInnovation #SocialInfrastructure

In a post-pandemic world shaped by isolation, remote work, and housing scarcity, the question is no longer whether people want to live together—it’s how we intentionally build environments where they can thrive.

About one year ago, my family relocated from the Philippines to Finland so my wife could take on an exciting new role. Since then, I’ve become even more immersed in Woke Coliving—not only as its founder, but as a full-time community member. I had to leave behind my “expat life” in Rockwell, arguably one of the best neighbourhoods in the world (and believe me, I’ve had the privilege of living and working in diverse cities around the world). Yet even after trading that lifestyle for an 18-square-meter room, I found myself surprisingly at ease.

Adaptability is part of who I am. And after a year of living the coliving experience firsthand, I can proudly say: we’ve built a strong, resilient community. What was once a professional venture has become something much more personal—an experiment in proximity, shared rhythms, and purpose-driven living.

At Woke, we don’t just manage the space—we live and breathe it. Most of the Woke team, myself included, live and work within the very walls we operate. And that proximity has allowed me to witness something remarkable.

Every week, I see groups forming organically around shared interests—fitness, wellness, hobbies, even romance. We have a running group and a gym crew that train together and join marathon and fitness challenges. Just last night, I walked through the lobby of our Mandaluyong property and was caught off guard—in the best way possible. A group of sporty residents were gearing up for a night run, another few were laughing around a table, fully engaged—with no phones, no laptops, just presence. Two more were deep into a jigsaw puzzle, heads bent in focus. This wasn’t some curated brand experience. It was a real community, unfolding in real time.

Woke Coliving Kanlaon St.

And yet, outside these walls, the digital world is doing the opposite—fragmenting our attention and pushing people further into isolation. The irony is hard to ignore: we’re more connected than ever, but lonelier than we’ve ever been. That’s why we’ve made a deliberate decision at Woke to design for connection. From the layout of common spaces to the temperature of the lighting, the height of the counters, and the softness of the couches—every detail is considered. Because the right atmosphere encourages people to linger, to engage, to open up.

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But physical design is only half the equation. Community needs culture—and culture needs boundaries. We’ve implemented a clear, firm set of rules that uphold the health of our community. Racism, discrimination, or any kind of hostility is simply not tolerated. We’re Woke not just by name, but in spirit. That means inclusion, respect, and shared responsibility. Most of our team lives in the properties, and we lead by example—keeping the spaces clean, showing up for others, and creating the kind of environment we’re proud to call home.

A Dual Challenge—Operator and Architect

As both coliving operator and active resident, I’ve seen firsthand how well-designed spaces and strong community frameworks can combat urban isolation. But with that insight comes responsibility—and complexity. The challenge for us at Woke is twofold.

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From an operator’s perspective, the next frontier is scaling without losing soul. Growth brings investors, metrics, expansion targets. But how do we preserve intimacy and human connection when managing 1,000+ residents across multiple cities? How do we replicate a culture—not just a floor plan? The operational playbook must evolve to include not just SOPs and legal compliance, but deep rituals of community building, staff integration, and long-term resident engagement.

Woke Coliving shared room

From the architect’s perspective, coliving must be recognized as an essential component of future cities. We’re no longer talking about an alternative housing model—we’re talking about critical social infrastructure. One that addresses density, affordability, and the need for intentional connection in urban environments. Yet most city plans and zoning regulations still lag behind these realities. The question now is: how do we embed coliving into the architectural and policy fabric of modern cities? How do we design neighbourhoods that are not just liveable, but shared, inclusive, and vibrant?

At Woke, we’re still writing the blueprint. But we know this much: coliving isn’t a temporary fix—it’s a long-term solution to urban loneliness and fragmentation. It calls on us to build not just better rooms, but better rhythms. Not just amenities, but belonging.

This press release has also been published on VRITIMES

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