This Christmas, Coles and Liquorland are bringing a modern twist to classic Aussie favourites with a delicious, easy and affordable selection of more than 340 Own Brand products and exclusive specialty drinks, perfect for celebrating every festive moment, great or small.
The launch comes as new research reveals that value remains front of mind for most households this Christmas, though signs of renewed confidence in spending are beginning to emerge. According to a Coles survey just over one in ten shoppers (12%) say they will spend more this year, with food and gifts topping the list. Among those increasing their budgets, the majority of people are prioritising food (71%), while over a third of that group (37%) are seeking out premium and gourmet products to elevate their celebrations.
The research also demonstrates that Coles’ customers are embracing the festive season with thoughtful planning and a strong focus on value, with more than 1 in 3 people (34%) reducing their spend, and budget-conscious shoppers turning to specials and loyalty programs to stretch their festive dollar further.[1]
Coles’ festive range features more than 190 exciting new products, including the standout Coles Finest Boneless Chicken Prosciutto Wrapped Fromager d’Affinois with Honey & Fig Sauce 1kg (serves 4-5). This indulgent centrepiece, featuring tender chicken wrapped around an entire block of creamy Petit d’Affinois is designed to impress any festive table. Priced at just $5.60 per serve, this hero dish showcases the quality and innovation of the Coles Finest range which as a brand achieved a 13.7% increase in sales in FY25. Joining the lineup is the new Australian-made Coles Pulled Ham with Smokey Maple Glaze, priced at $2.50 per 100g – a deliciously tender, skinless and boneless shoulder of ham, finished with a rich golden caramel glaze that enhances the flavour.
Kick off the festive season with new additions to Coles Finest’s entertaining range, including the creamy Coles Finest Cacio e Pepe Arancini 200g with molten Grana Padano and cracked pepper, and flavourful Coles Finest Fondue Bites 200g crafted with cheddar, mozzarella, raclette, onion confit and chardonnay – both for just $7 each. Another new addition to the Coles Christmas menu is the perfectly crispy Coles Finest Duck Fat Potatoes 600g ($5.50), ready in just 20 minutes in the air fryer.
This Christmas, Coles Finest is putting vegetables centre stage with a standout offering that will impress even the most devoted meat lovers. The Coles Finest Dukkah Spiced Cauliflower Kit 895g, is the result of two years of culinary innovation, transforming the humble vegetable into a true showstopper. Coated in a warming blend of aromatic dukkah spices, roasted until golden perfection, and served on a bed of rich whipped fetta dip, finished with a vibrant sprinkle of crunchy pepitas and sweet cranberries. This dish is as impressive as it is delicious, delivering bold flavour and festive flair in every bite. Available in Coles stores nationally, excluding Western Australia.
No Christmas is complete without dessert, and this year’s highlight is the Coles Finest Chocolate Hazelnut Bûche 480g, crafted in France with flavours of creamy vanilla, hazelnut and dark chocolate, encased in a chocolate and almond praline coating – making it a luxurious centrepiece for your festive table that won’t blow the budget. Joining the lineup is the indulgent Coles Finest Sticky Date and Butterscotch Pudding with Candied Almonds 550g, a rich and comforting classic with a festive twist that’s sure to be a crowd-pleaser. This year, Coles Finest is also introducing two new chocolate block flavours, inspired by classic Christmas desserts and crafted by a fourth-generation Belgian chocolatier. Choose from Coles Finest Tiramisu Milk Chocolate 90g with coffee and speculoos crumb, or Coles Finest Berry Pavlova White Chocolate 90g with tart berries and crunchy meringue – a modern take on nostalgic favourites, perfect for sharing and adding a touch of festive magic.
Every celebration needs a great selection of drinks and making its debut this Christmas is the Libertas Limoncello Spritz which offers a refreshing start to festive celebrations for only $17.For mains, the densely perfumed Land of Giants Marlborough Pinot Noir is a light and fruity red that pairs beautifully with ham but is versatile enough for any star of the Christmas menu. For those who like that extra dose of Christmas sparkle, the new Serafini & Vidotto Prosecco DOC has fine and elegant bubbles set to give any Christmas lunch some extra magic at just $24.
Coles is making Christmas gifting easier and more meaningful this year with a wide range of cards, gift wrap, ribbons and gift bags, including Coles’ first-ever Deluxe Charity Card Pack ($5), with $1 from every pack donated to food rescue partner SecondBite. Coles has also removed plastic packaging from all paper gift wrap, helping customers celebrate the season with less waste.
Coles Ambassador and Michelin-starred chef Curtis Stone said he was proud of this year’s festive range with delicious assortments to suit every celebration, great or small.
“I love nothing more than an Aussie Christmas table packed with seafood, beautiful fresh ham and desserts which are full of festive spirit,” said Curtis.
“We’re so lucky in Australia that we can create a festive menu from the fresh and in-season produce we have to offer, thanks to our incredible farmers and suppliers we work with.”
Coles Chief Executive Officer Leah Weckert said the team was committed to delivering quality and value, without compromising on Christmas ‘magic’.
“We understand cost of living remains very real for many households and families again this year, with many turning to smart, practical ways to celebrate the festive season. To help stretch the budget further, our customers are telling us they will be planning ahead, using catalogues, researching online, buying specials and using loyalty points to save this Christmas,” said Leah.
“At Coles, we want to make sure our Christmas range is not only affordable and delicious, but that it caters to every style of celebration. Whether customers are indulging in fresh seafood, hams and gourmet dessert, decorating the house, or searching for the perfect last-minute gift, we’ve made it easier than ever to celebrate this festive season,” she said.
Products from the Christmas range will start to arrive online and in-store from 5 November.
This press release has also been published on VRITIMES
