STORY:
OHA Studios, a collegiate production house from the University of Santo Tomas is set to launch a business show titled “Roar to Riches,” premiering its pilot episode on April 28 through the UST Tiger TV Facebook page at 3:00 PM. Produced as part of their TV Production class, the show promises to spotlight inspiring entrepreneurial journeys and practical financial insights for the Thomasian community and beyond.
The show, inspired by Shark Tank, assists Thomasian students, specifically from the College of Commerce and Business Administration, to have a chance to pitch their businesses in front of selected judges.
Show as an avenue of success for student-business owners
Roars to Riches stands as a powerful catalyst for aspiring Thomasian entrepreneurs, providing them with a platform to transform their business ideas into actionable ventures. In high-stakes pitching rounds, students present their concepts to a panel of business experts known as The Tigers — composed of esteemed alumni, professors, and industry leaders. This setting serves as valuable exposure and gives participants the opportunity to receive strategic feedback and mentorship from professionals who have successfully navigated the business landscape themselves.
Beyond pitching, the show promotes creativity, practicality, and collaboration, equipping students with real-world insights and a supportive community that encourages entrepreneurial risk-taking and innovation.
“This show defies the stereotype that the youth cannot drive meaningful change,” shared Nadine Hernandez, Executive Producer. “We believe in the transformative power of young innovators and want to elevate their ideas — proving that, with the right support, they can achieve greater heights.”
Through Roars to Riches, it will nurture confidence, sharpen critical thinking, and foster a sense of leadership and responsibility among its participants. It reinforces the belief that the youth, when empowered, are capable of becoming trailblazers in business and society.
Combining Educational Value with Real-World Preparation
Breaking away from the mold of traditional business competitions, Roars to Riches introduces a fresh and reality-inspired format that blends learning with entertainment. The show immerses student entrepreneurs in real-world scenarios that challenge their creativity, business instinct, and decision-making under pressure.
“They will expect a new and innovative concept for a student-produced show as we venture into the realm of business,” said Justine Ariola, Executive Producer. “We have pushed the boundaries to create a reality-like television experience that captures both the creative and strategic aspects of negotiation. The show will feature aspiring student entrepreneurs and business experts, providing high-stakes moments, valuable insights, and inspiring stories.”
“The show cultivates an entrepreneurial mindset among Thomasians by providing real-world experience in business planning, pitching, and even production,” added Coleen Hufanda, Executive Producer.
Beyond the entertainment, Roars to Riches doubles as a hands-on learning experience. It is an opportunity to grow not only as future business leaders but also as creative thinkers and a crash course in entrepreneurship taught not in a classroom, but in front of the cameras.
“More than just a show, our mission is to actively contribute to the advancement of the Sustainable Development Goals, particularly SDG 9, which champions innovation and sustainable industries,” said Nadine Hernandez, Executive Producer. “Through this program, we aim to empower young entrepreneurs, inspire them to be catalysts for change, and encourage them to play a pivotal role in shaping a better, more sustainable future.”
Within the Thomasian community, Roars to Riches is helping to spark a culture of innovation. It brings together students from different backgrounds to collaborate, share ideas, and build something impactful, something that reflects not only their business skills but also their values and vision.
Running from April 28 to May 13, Roars to Riches is a three-episode showcase of the bold and boundless spirit of entrepreneurship. More than just a show, it’s a launchpad for student dreamers—those unafraid to take risks, challenge norms, and grow into visionary leaders who will shape industries and uplift communities.
This press release has also been published on VRITIMES
