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P.A. Properties launches NuVista Tanauan: A New Residential Community in the Heart of Batangas

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Marketing Vritimes

From left to right: Ma. Ella S. Sarsoza, Senior Vice President for Human Resources; Florlita G. Tabuzo, Senior Vice President for JV Sales and Commercial; Louis T. Alvarez, Director; Atty. Marianne Reyna Lina-Cruz, President and CEO; Ma. Luisa Z. Alvarez, Marketing Consultant; Romarico T. Alvarez, Chairman of the Board; Lawrenz Joseph Z. Alvarez, Operations Director; Jonathan Jerusalem, Senior Vice President for Sales, Marketing, Customer Care, and Corporate Communications; and Atty. Mark Bayquen, Senior Vice President for JV Operations and Legal Services.

Tanauan, Batangas – September 13, 2025.
P.A. Alvarez Properties and Development Corporation (P.A. Properties)
officially launched NuVista Tanauan, its newest master-planned community in
Brgy. Talaga, Tanauan, Batangas. The launch was graced by P.A. Properties
executives,  stakeholders, bank partners,
brokers, sellers, and potential buyers, marking another milestone in the
company’s three-decade commitment to building homes and communities for
Filipino families.

True to its brand promise, “Behind Every
Home is a Story,” NuVista Tanauan is designed to provide quality and affordable
housing that supports both family living and community growth. The development
is part of the company’s greater mission to help address the Philippines’
housing backlog, which continues to affect millions of families nationwide.

Strategically located just 64 kilometers
from Metro Manila via STAR Tollway, Tanauan offers an ideal balance of suburban
serenity and urban accessibility. Recognized as one of Batangas’ most
progressive cities, Tanauan is home to a thriving economy, proximity to
industrial hubs, educational institutions, commercial centers, and major
transport routes. With its dynamic growth potential, the city serves as a prime
location for families seeking convenience, opportunity, and long-term value.

Architect’s perspective of NuVista Tanauan, a master-planned community of P.A. Properties in Brgy. Talaga, Tanauan, Batangas. The development will feature a mix of economic and social housing units, along with community amenities that promote sustainable and family-oriented living.

Spanning 187,728 sqm, NuVista Tanauan is
envisioned as a sustainable and inclusive neighborhood that integrates both
economic and socialized housing. Its first tranche of development will feature:

Yasmin (Townhouse, Economic) – A
two-storey home designed for functionality and comfort, ideal for growing
families.

Yasmin Model

Solida (Townhouse, Socialized) – An
affordable housing option crafted to make homeownership accessible to more
Filipino families.

Solida Model

Complementing its homes, NuVista Tanauan
will feature community amenities that foster recreation and connection, such as
landscaped open spaces, jogging paths, gardens, and the Art in the Park. This
unique addition reflects both heritage and modern living.

In her keynote remarks, Atty. Marianne
Reyna Lina-Cruz, President and CEO of P.A. Properties, emphasized the
significance of the launch:

“At P.A. Properties, we hold close to our
hearts the belief that ‘Behind Every Home is a Story.’ Today, we proudly begin
a new story here in Tanauan with a community that reflects both modern vision
and timeless charm. NuVista Tanauan is more than a collection of houses—it is a
neighborhood that offers a true sense of home. Each community we build brings
us closer to our greater mission: to help address the country’s housing backlog
and allow more Filipino families to live in homes where their own stories can
begin and grow.”

With NuVista Tanauan, P.A. Properties
reaffirms its dedication not only to developing homes but also to building
communities where Filipino families can thrive and flourish for generations.

This press release has also been published on VRITIMES

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