Balitang Pampalakasan, Para sa Bayan!

Search
Close this search box.

UEM Edgenta Champions Malaysia’s First Pet Food Rescue

Picture of Marketing Vritimes
Marketing Vritimes

UEM Edgenta Berhad (UEM
Edgenta), Malaysia’s leading provider of integrated asset management and
infrastructure services, in collaboration with The Lost Food Project, is proud
to announce the remarkable progress of the Saving
Animals, Serving Community
campaign through the Pet Food Project (PFP) from
January to July 2024. As the first initiative of its kind in Malaysia, this
groundbreaking project is dedicated to rescuing surplus pet food and
redistributing it to animals in need, thereby fostering a more sustainable and
compassionate community.

UEM Edgenta, the sole
corporate partner in this first-of-its-kind collaboration, has been
instrumental in driving the success of the Pet Food Project. Over the past six
months, the project has successfully diverted 5,496 kilograms of surplus pet
food from landfills, bringing the total amount of rescued pet food to an
impressive 12,724 kilograms since the project’s initiation. This surplus has
been distributed to individual cat and dog rescuers, shelters, and feeders
across the Klang Valley and beyond, ensuring that countless animals receive the
nourishment they need.

The success of the Pet Food
Project highlights UEM Edgenta’s commitment to innovation in community support
and sustainability. By partnering with The Lost Food Project, UEM Edgenta has
enabled the PFP to engage individuals and local businesses in combating pet
food waste. This effort has rescued 5,490 kilograms of pet food, prevented
36,935 kilograms of CO2 emissions, and supported over 50 shelters, rescuers,
and feeders. It has also delivered 50,384 meals to cats and kittens and 8,833
meals to dogs, enhancing the well-being of countless animals. At the same time,
this initiative has significantly reduced the environmental impact of food
waste, making a lasting difference in the community

As PFP moves beyond its pilot
phase, UEM Edgenta and The Lost Food Project are committed to integrating the
valuable learnings and connections established to ensure the continued success
and growth of the initiative. Insights gained from the pilot, including the
specific needs of animal shelters and the logistical challenges of surplus pet
food distribution, will be leveraged to refine processes and make them more
efficient and responsive to community needs.

Sharing his thoughts on the
initiative, Syahrunizam Samsudin, MD/CEO, UEM Edgenta, emphasised “At UEM
Edgenta, sustainability is not just a business objective; it is an integral
part of our commitment to creating lasting value for the communities we serve.
The ‘Saving Animals, Serving Community’ campaign, in partnership with The Lost
Food Project, exemplifies this commitment by addressing the critical issue of
pet food waste while enhancing animal welfare across Malaysia. As the only corporate
partner of this groundbreaking initiative, we
are proud to be at the forefront, which aligns with our broader vision of
driving innovation and fostering social responsibility. As we continue to scale
this effort, we remain dedicated to building meaningful, sustainable
partnerships that make a tangible difference in society.”

In addition to this
initiative, UEM Edgenta proudly served as the main sponsor of the “Potong
Royong” programme, in collaboration with Society for the Prevention of
Cruelty to Animals (SPCA). This vital campaign successfully neutered 680
animals, including over 500 cats and 150 dogs, helping to manage the stray
animal population and promote responsible pet ownership. SPCA has been UEM
Edgenta’s trusted partner since 2023. Through the Company’s continued
sponsorship in 2024, this collaboration further underscores the UEM Edgenta’s
enduring commitment to both animal welfare and community sustainability.
Building on the success of these initiatives, UEM Edgenta will continue to
strengthen its collaboration with other like-minded organisations. The Company
is dedicated to expanding its efforts in reducing pet food waste, enhancing
animal welfare, and driving sustainable, community-focused solutions across
Malaysia.

For further information on UEM Edgenta’s CSR
programmes and its journey in sustainability, log on to https://www.uemedgenta.com.

Image

(fourth from right) Wan Laila Fatihah,
Head, Corporate Communications, UEM Edgenta Berhad and (third from left)
Daniel Devadason, General Manager, The Lost Food Project together with
representatives of UEM Edgenta symbolically handing over rescued pet food to
TLFP.

Image

(left)
Wan Laila Fatihah, Head, Corporate Communications, UEM Edgenta Berhad together
with (right) Daniel Devadason, General Manager, The Lost Food Project at a
recent pet food rescue programme.

Image

A
representative of UEM Edgenta Berhad with one of the many feline recipients of
the rescued pet food under the Pet Food Project following the
collaboration between UEM Edgenta and TLFP.

This press release has also been published on VRITIMES

Share This Post

More To Explore