To comprehensively showcase cutting-edge global achievements in forestry technology, innovative practices, and eco-friendly product matrices, create an international, specialized, and branded display platform for forest products and wood products, deepen a new pattern of international forestry industry collaborative development, and drive the forestry industry’s iterative leap towards greening, intelligentization, and high-end development, the 2025 Guangxi International Forest Products and Wood Products Exhibition & Concurrent Design ASEAN · 2025 Guangxi Design Show (hereinafter referred to as the Guangxi Forestry & Wood Exhibition), hosted by the Forestry Department of Guangxi Zhuang Autonomous Region and organized by Shandong Friend International Exhibition Group, is scheduled to be grandly held from November 22nd to 24th at the Nanning International Convention and Exhibition Center. The 2025 World Forestry Industry Congress will be held concurrently during the exhibition.
The Guangxi International Forestry & Wood Exhibition originated as the China-ASEAN Expo Forest Products and Wood Products Show. Since its debut at the China-ASEAN Expo in 2010, it has become an important window for international forestry cooperation and exchange, and has been successfully held for 15 sessions to date. Starting from 2023, with its global, national-level, and professional positioning, the exhibition was further upgraded to the World Forest Products and Wood Products Exhibition. After years of development, the exhibition’s scale and influence have continuously expanded, evolving into a professional exhibition platform with regional reach and international influence. The concurrently held 2025 World Forestry Industry Congress, hosted by the People’s Government of Guangxi Zhuang Autonomous Region, has been successfully held twice and is the largest and highest-level gathering in China and even the world’s forestry industry.
Full Chain Categories Gather to Build Forestry Industry Ecosystem
As a global platform for the debut of high and new technologies in the forestry sector, this year’s exhibition adopts the theme “Digital Intelligence Empowers High-Quality Development of the Forestry Industry.” The exhibition area spans 60,000 square meters, expecting to attract 120,000 visitors and over 1,000 exhibitors. The exhibition will utilize 14 halls at the Nanning International Convention and Exhibition Center: D1 Smart Forestry & Grassland Theme Hall, D2 Provincial-Level Forestry Hall, D3 Digital Intelligence Empowerment Application Hall, D4 Exchange Area (including Forum Area and Design ASEAN · 2025 Guangxi Design Show), D5 Southern Wood Capital – Guigang (Guigang Characteristic Wood Industry Display Area), D6 Forest Products Theme Hall, D7 International Hall, D8-D9 Forestry Machinery Hall, D10-D11 Green Panel Hall, D12 Home Furnishing Supply Chain Hall, D13 AI+ High & New Technology Hall, D14 Whole Home Materials Hall. The exhibition scope covers seven major categories: wood-based panels, whole home customization, whole home materials, woodworking equipment, wood chemical auxiliaries and fittings, raw material supply chain, and comprehensive forestry, centrally displaying enterprises and products from the entire forest products and wood products industry chain. Among them, leading enterprises such as SOGAL Home Furnishing, Wanhua Ecological Board, Hongya CNC Machinery, Shenzhen DJI, Jidong Machinery, Puruite Machinery, Sanwei New Material, Yijiamei Wood-Based Panel, Fenglin Group, Yuanfeng New Material, Lugui Wood Industry, Zhuangxiang Wood Industry, Baoerkang New Material, Dawangye Boards, Duodele New Material, Sengong Group, TUBAOBao Customization, Qiansen Wood Industry, Xingang Group, Ping’anshu Boards, Xiaoyaolan Boards, Aige Workshop, Runhong Wood Industry, Yihuang Wood Industry, Xiangsheng Group, Deke New Material, Guifulin Wood Industry, Mingyuan Wood Industry, Hanqiu Intelligent Equipment, and others will bring their new and high-quality products to this wood supply chain event.
Leveraging Geographical Advantages to Empower the Exhibition’s Global Reach
Guangxi is the largest timber and panel production area in China, boasting 2,700 scale-up forestry enterprises, 25 national-level leading forestry enterprises, and 223 autonomous region-level key leading forestry enterprises. With a solid industrial foundation and a complete industrial chain, it provides abundant local enterprise resources and product supply support for the exhibition. Relying on the domestic hinterland and radiating to the Southeast Asian market, Nanning, Guangxi is the permanent host city of the China-ASEAN Expo and the China-ASEAN Business and Investment Summit. Hosting the Guangxi International Forest Products and Wood Products Exhibition here will fully leverage Nanning’s advantages as an international exhibition platform and its regional capacity. On one hand, it will attract excellent forestry enterprises and purchaser groups from surrounding domestic provinces, achieving deep integration of domestic forestry industry resources; on the other hand, it can precisely connect with purchasers from ASEAN countries and international forestry technology institutions, helping exhibitors access the dual circulation markets of “Domestic + International,” promote cross-border trade cooperation in forest products, and build an international, specialized platform for forestry industry exchange and trade matching.
Diverse Concurrent Activities Focusing on Design and Industry Integration
To present a panoramic view of global forestry trends, this exhibition will concurrently host the “Design ASEAN · 2025 Guangxi Design Show,” Guangxi Human Settlement Design Forum, the 15th Idol Awards Fengfan Award Ceremony & Fengfan Entrepreneur Club Inauguration Ceremony, Design Brand TOP 100 and other rankings, the 2025 Guangxi Forestry & Wood Exhibition International Purchaser Matchmaking Meeting, Guangxi Forestry Industry Association Council Meeting, 2025 ASEAN Green Human Settlements and Brand Innovation Summit, and other series of activities. By creating a professional service platform integrating design achievement display, brand promotion, technical exchange, and business cooperation, it will practically build a bond for deepening cooperation centered on design for exhibiting enterprises, open up a path for win-win development driven by design, and comprehensively empower enterprises to achieve higher-quality development in the field of forestry industry design and industry integration.
Gathering Full Chain Forces to Drive Industry Innovation and Upgrade
This exhibition will bring together all-factor resources from the global industrial chain, gathering representatives from leading enterprises, forestry business organizations, financial institutions, raw material suppliers, manufacturers, distributors, end users, scholars from forestry research institutes and universities, to industry experts and celebrities. Authoritative institutions such as the China Forest Products Industry Association, China Forestry Industry Federation, China Forestry Machinery Association, and China Wood Protection Industry Association will provide in-depth guidance throughout the process, ensuring the quality of the exhibition from a professional perspective. With the strong support of various city governments in Guangxi and relevant departments of the Autonomous Region, the Guangxi Forestry & Wood Exhibition will establish an efficient cooperation platform for resource sharing and complementary advantages.
Comprehensive Promotion Efforts to Convey the Exhibition’s Core Influence
This exhibition adopts a “precise positioning, full coverage reach” promotion strategy, covering domestic and international B-end enterprises, purchasers, industry institutions, and design groups through online multi-platform penetration and offline scenario-based promotion. Online efforts include building official exhibition platforms like WeChat public accounts and mini-programs, a wood supply chain media matrix, precise placement of domestic and international information flow ads, extensive coverage by hundreds of domestic and international industry and mass media such as Guangming Daily, People’s Daily Online, CNR.cn, Economic Daily, CRI Online, China Green Times, and China Science and Technology Net, along with telephone and SMS promotion and invitations to continuously expand the exhibition’s influence. Offline methods involve high-speed LED screen advertising, industry exhibition collaborations, business association partnerships, and in-depth, one-on-one promotion and invitations in over 40 prefecture-level cities across Guangdong, Yunnan, Guizhou, Hunan, Jiangxi provinces and 14 prefecture-level cities within Guangxi, focusing on core wood industry and furniture production areas, to create a full-coverage, multi-dimensional promotion matrix and shape an industry benchmark image.
The 2025 Guangxi International Forest Products and Wood Products Exhibition & Concurrent Design ASEAN · 2025 Guangxi Design Show is both a concentrated gathering of full-chain resources in the forestry and wood industry and a deep collision between design innovation and industrial development. From November 22nd to 24th, at the Nanning International Convention and Exhibition Center, we sincerely invite global forestry industry practitioners and design elites to join this grand event, jointly explore new paths for the green development of the forestry industry, and collaboratively draw a new blueprint for international forestry cooperation!
This press release has also been published on VRITIMES
